I’m not going to try to write a better article on this young man than has already been written (link below), so I’ll just give you a brief summary.
Here’s the link to the story- come back when you’re done.
Pretty cool, yes?
I think the part I like best is that he realized very quickly that supplying kits to these teams was just a way to get his foot in the door and that once he was “in,” he- even as a single individual- could do an enormous amount of good for football in Africa, particularly in those parts of Africa outside of the footballing “mainstream” (Egypt, Nigeria, South Africa, etc.). His desire to make AMS a wholly African brand within the next three years could also give an economic boost to some of the areas his company serves.
As somebody who has an interest in kits I have to admit that I don’t like many of them. But you know what’s pretty cool about that? It doesn’t matter! He has customized the designs so that they better represent the clubs and nations than anything Nike, Adidas, Puma, etc. could or would ever produce and that’s what matters. Whether I like them or not, I hope that these looks become iconic for the clubs and nations that wear them. I’d imagine that the only thing better for a player than putting on your club- or especially, nation’s– kit for the first time is putting on one that was created specifically for your club or nation. Read the text that accompanies the South Sudan national team shirt if you have any doubt about this.
Hmm…I do kind of like that Citizen FC shirt…